Google's policy against getting round its ad review and enforcement, such as returning with a new account after a Google suspension.
Circumventing systems is one of Google's advertising policies. It covers practices that get round or interfere with Google's advertising systems and processes, or try to. Google's examples include making variations of ads, domains or content that were disapproved, creating new accounts to return after a suspension, submitting false information in verification, and spreading policy problems across several accounts.
Google treats it as egregious: an account can be suspended when it's detected, without the warning period most policies have.
It's the policy people reach for when the same ad returns under a new advertiser name, but it's about Google's own enforcement. A publisher removed from your programme hasn't been suspended by Google, so its return under a new account usually comes back to Unfair advantage and your programme terms, with both advertiser names and their ids in the report.
- Note both advertisers' names and AR ids from the Ads Transparency Center.
- Date the change: the last ads of one and the first of the other.
- Report under the policy that fits what you saw, and tell your network the same day.