Brand protection · UK
PagesEsc
Observations, not verdicts
Free · No sign-up · Google UK

Type a store's address. Within 30 seconds, see who bid on its voucher searches, which ads show its address and where its codes are listed.

Try

The live check, explained

In every check
  • Google UK
  • No ad clicks
  • Codes masked
01Live check

The live check, explained

Yourbrandyourbrand.exampleSample · not live data00:04.3

As it happens

As it happens

What the check is doing, line by line, timed from the moment it started.

How to read it

→
What the check asked: the store, and the name it searches Google for.
…
A source being asked now.
✓
An answer in, or one recent enough to read from what we hold.
!
Showing what we hold, or a source that couldn't finish.
Live, Done
Live while answers come in. Done, with the time it took, once all three are in.
In, Checking…
Each pane's corner: Checking… while its source is asked, In once the answer lands, What we hold when it shows an earlier answer.

Where it comes from

“Capture online” means our search machines are taking checks now. A check usually finishes within 30 seconds.

  1. 00:00.0checkyourbrand.example
  2. 00:00.0storeYourbrand, on the market map
  3. 00:00.0search as‘Yourbrand’
  4. 00:00.0bidderssearching google.co.uk
  5. 00:00.0addressreading the Ads Transparency Center
  6. 00:00.0codesreading 15 extensions and voucher sites
  7. 00:01.9bidders4 other advertisers on 2 queries
  8. 00:02.9codeslisted on 3 of 15 · 4 codes
  9. 00:04.2address1 other advertiser shows it · 1 only in Shopping ads
  10. 00:04.3donein 4.3s

01Who's bidding

Who's bidding

Every advertiser we saw on Google UK this week when searching for the store: its name on its own, and with “discount code”, “voucher code” and “promo code”. Each ad is shown as it appeared.

How to read it

Voucher site, Cashback…
What kind of advertiser it is.
You
The store's own ad.
Your address
The ad shows the store's web address, and Google says another account paid for it.
2/4
Seen in 2 of the 4 searches for that query this week.
Top 1
Its best place: Top is above the results, Bottom below them.
Paid for by
The advertiser Google names in “About this advertiser”.

Where it comes from

Desktop searches on google.co.uk through UK connections. Stores on our market map are searched for their name and “discount code” on a schedule, most of them every 4 hours, day and night, and for “voucher code” and “promo code” weekly. Any store is searched again when someone checks it and our last search is out of date: 8 hours for the name and “discount code”, a day for the others. We never click an ad.

In

4

Other advertiserson 2 queries, 36 checks this week

‘yourbrand discount code’ · 18 checks

  1. 1Sponsoredyourbrand.exampleYourbrand Official Site | Free Delivery Over £50Shop the new season at Yourbrand. Free returns on every order.You18/18Top 1
  2. 2Sponsoredvoucher-site-a.exampleYourbrand Discount Code | 20% Off TodayVerified Yourbrand codes, updated daily. Never pay full price again.Voucher site14/18Top 2
  3. 3Sponsoredcashback-b.exampleYourbrand Cashback | Up to 8% BackJoin free and earn cashback at Yourbrand on top of any code.Cashback9/18Top 3
  4. 4Sponsoreddeals-c.exampleYourbrand Deals & Codes | Voted by ShoppersDeals community4/18Top 4
‘yourbrand’ · 18 checks2 ads
  1. 1Sponsoredyourbrand.exampleYourbrand Official Site | Free Delivery Over £50Shop the new season at Yourbrand. Free returns on every order.You18/18Top 1
  2. 2Sponsoredyourbrand.exampleYourbrand | Official StoreShop Yourbrand online. Free delivery over £50.Your address6/18Top 2Paid for by Example Media Ltd · United Kingdomtrack.network.example (Example Network) among its click hosts

02Ads showing your address

Ads showing your address

The advertiser accounts that, according to Google, run ads in the UK showing the store's web address.

An account you don't recognise is worth a closer look. It can be an agency or partner you work with, or someone you don't.

How to read it

Same name as the store
The account's name matches the store's, so it's probably the store itself.
Verified by Google
Google has verified who the advertiser is.
12 ads
How many of its ads Google lists.
Only Shopping ads
Advertisers whose ads for the address are all Shopping (product) ads, folded apart and not counted. A comparison shopping service places Shopping ads for the stores that use it.
The name
Opens its ads on Google's Ads Transparency Center.

Where it comes from

Google's Ads Transparency Center for the United Kingdom, looked up by the store's web address: weekly for stores on our market map, and for any store when someone checks it and the last lookup is over a day old.

In

1

Other advertisersshow the store's address in search ads

  • Yourbrand Ltd212 adsSame name as the storeVerified by Google
  • Example Media Ltd31 adsVerified by Google
Only Shopping ads1 advertiser
  • Example Shopping B.V.18 adsVerified by Google

03Where your codes are

Where your codes are

Which of 15 coupon extensions and voucher sites list codes for the store, how many, and what each one offers.

How to read it

9/15
Listed on 9 of the 15 we read.
Extension
A browser extension that offers codes as you shop.
Voucher site
A website that lists codes.
SU••••••
A code, by its first letters and length. We never show one in full.
94% success, last worked
What the provider itself says about the code.

Where it comes from

Each provider is read when someone checks the store and our last answer from it is over 6 hours old.

In

3/15

Listed on4 distinct codes

  • Extension A3 codesExtensionSU••••••WE•••••FR••••
    • SU••••••20% off sitewide94% successlast worked
    • WE•••••10% off first order71% successlast worked
    • FR••••Free deliverylast worked
  • Voucher site B2 codesVoucher siteTE••••••••SU••••••
    • TE••••••••15% off for stafflast worked
    • SU••••••20% off sitewidelast worked
  • Extension C1 codeExtensionSU••••••
    • SU••••••20% off sitewide88% successlast worked
  • 12 others: no codes found
Stores watched 3,713Searches · 24 hours 0Advertisers this week 19Updated Stores watched 3,713Searches · 24 hours 0Advertisers this week 19Updated
This week

This week in UK brand search

What Google UK showed on the brand searches we watch, worked out every hour, in stores and counts.

Read this week

What a check shows

Visibility without the monitoring budget

Affiliate marketing needs more transparency. But seeing what's happening around your brand often means paying for monitoring. I'm releasing a set of free tools to help brands understand what's going on, starting with this checker.

  • Who's bidding

    When a shopper searches for your brand or a discount code, who else appears? See the advertisers we found and the ads they ran.

    Searches per brand4

  • Ads showing your address

    An ad can show your website's address even when someone else paid for it. See who Google lists as running those ads in the UK.

    RegionUK

  • Where your codes are

    Checking each extension and voucher site takes time. See which of 15 providers list your codes and what each one offers.

    Providers read15

  • Each ad as it showed

    Take the detail back to your team or partners: who ran the ad, what it said, where it appeared and when we saw it.

    Ad clicks made0

  • Codes, masked

    You need to recognise your codes to understand where they've gone. The first letters and length help you do that without publishing them in full.

    Full codes shown0

  • A place to start

    No monitoring budget or account needed to try it. Type your store's address and the report fills in as each source answers, usually within 30 seconds.

    Seconds, usually30

Costs £0 a check, no sign-up

Check a brand

How it works

Following the questions back to the source
01 · Google UK
  1. 01 · Google UK

    See what shoppers see

    We search your brand's name on Google UK, on its own and with discount code, voucher code and promo code. The report records the ads that appear on those searches.

    Searches per brand
    4
    Ad clicks
    0
  2. 02 · Ads Transparency Center

    See whose ads show your address

    Your website's address doesn't tell you who paid for an ad. We look it up in Google's Ads Transparency Center to show which advertisers are running UK ads that use it.

    Region
    UK
    Read from
    Google
  3. 03 · Extensions and voucher sites

    See where your codes turn up

    We check 15 coupon extensions and voucher sites for your store's codes. You can see who lists them, what they offer and when we last saw them, all in one report.

    Providers
    15
    Full codes shown
    0

Why I'm building this

More visibility for more brands.

These tools give brands a place to start asking better questions. When more of us can see what's happening, we can make the affiliate space more transparent together. How we gather and share that information matters too.

01 / 03

Looking shouldn't add to ad spend. Every click costs the advertiser money. We record who ran the ad, where it showed and what it said, without clicking it.

Why I'm building this0 ad clicks made
Recorded, never clicked
02 / 03

Finding a code shouldn't spread it further. You need to recognise your own codes. Showing just the first letters and length helps you spot them without giving more people a code to use.

Why I'm building thisSU•••••• the form every code takes
Codes stay masked
03 / 03

Evidence you can take back to your team. Each finding comes with its source and date, so you can discuss it with your team or partners and decide what it means for your brand.

Why I'm building this3 sources, each dated
Who, where, when

Questions

Before you check

Anything else about your data, write to us.

Write to us
Do I need an account?

No. Type a store's address or name and the report fills in as each source answers, usually within 30 seconds.

Where does the data come from?

Desktop searches on google.co.uk from UK addresses, Google's own Ads Transparency Center for the United Kingdom, and what 15 coupon extensions and voucher sites list for each store.

Do you click the ads you record?

Never. A click costs the advertiser money, so we record who ran the ad, where and when it showed, and how it read, without clicking it.

Why can't I see the full codes?

We keep codes in full so we can count each one once and match a brand's own, but every page shows only the first letters and the length.

What do you keep about me?

Each check for 90 days, and your IP address only as a one-way code under a key that changes every month. If you ask for a report by email, we send that one report and add you to nothing else.

The live check, explained