Brand protection · UK
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Observations, not verdicts
Glossary · V

Also called Voucher code site, Coupon site

Letter
V
Related terms
4
Guides
3
Lessons
2
In one line

A site that lists discount codes for many stores, usually as a publisher earning commission on the sales its links send.

Voucher sites collect codes and offers for thousands of stores and list them store by store. Codes reach them from brands and networks, from their members and staff, and from other listings. Most are publishers on affiliate programmes: the shopper clicks to reveal or use a code, the site's tracking link sends them to the shop, and the site earns commission on the order.

Many brands want them in their programme. They reach shoppers comparing offers and help a hesitant one finish. The questions are which codes they list and when their click comes. A shopper who leaves your checkout to search for a code and comes back through a voucher site gives it the last click.

  • A listing usually shows the code, what it gives, and sometimes where it came from, such as shared by a member.
  • Some run search ads on your name with “discount code”, which is for your terms to allow or not.
  • Google Search finds the listings it has indexed: put the code in quotes, and leave out your own site with -site:.

The guide to finding where your codes are listed covers the search operators and Google Alerts.

Sources

Google's own help and policy pages first.

  1. Google Search Help: Refine Google searches
  2. ASA: Online affiliate marketing
Related terms
Guides that use it
  1. Who is bidding on your brand? How to find outSix places to see which advertisers show ads on searches for your name, what each can and can't tell you, and how to look without skewing your own ads.
  2. Why “your brand + discount code” searches matterWhy searches for your name with “discount code”, “voucher code” or “promo code” are their own auctions, who advertises on them, and how to count them.
  3. Where are your discount codes listed? How to find outHow discount codes reach voucher sites and coupon extensions, how to find each listing with Google Search and Alerts, what a listing costs, and what to ask.
Lessons that use it
  1. How affiliate marketing worksThe parties, the programme, the money and the click that earns the credit: the affiliate model in one read, for paid-search and affiliate teams alike.
  2. Reading the live checkGodotoro's live check and brand page, part by part: what each tag and figure means, where its data comes from, and what to do next.
Related terms
  1. Coupon extension
  2. Publisher
  3. Last click
  4. Commission