12–18 Oct 2026: what Google UK showed.
Worked out on 19 October 2026, once the week was over, and kept as it was: this page doesn't change as the searches under it age out. Stores and counts only; no advertiser is named.
- Week
- Week 42, 2026
- Searches
- 93,575
- Showed another advertiser
- 67%
- Worked out
- 19 Oct 2026, 07:18
The week in numbers
Searches, stores and who showed up.Our searches for the week ran from Tuesday 13 October, 20:01, to Sunday 18 October, 20:16.
- Searches
- 93,575“discount code”: 55,913 · “voucher code”: 45 · “promo code”: 46 · the name alone: 37,571
- Stores searched
- 3,720
- Showed another advertiser
- 67%62,351 of 93,575 searches
- Advertisers seen
- 9,215
- Seen for the first time
- —Our searches began during the week, so there's nothing earlier to compare with.
A search counts when Google answered it. Showed another advertiser means at least one ad on the page came from someone other than the store: a voucher site, a cashback site, another retailer, or an ad showing the store's own address that Google says someone else paid for.
That isn't a problem in itself. Many programmes allow some of it, and some stores never bid on their own name. What brand bidding is, and why searches for a store's name matter.
Who the ads came from
Every ad, filed by kind, against last week.| Kind | Share of ads | Last week | Change |
|---|---|---|---|
| Voucher sites | 4% | — | — |
| Cashback sites | 0% | — | — |
| Deals communities | 0% | — | — |
| Retailers | 22% | — | — |
| Marketplaces | 1% | — | — |
| Others | 62% | — | — |
| A store's address, paid for by someone else | 7% | — | — |
| The stores' own ads | 4% | — | — |
We file an advertiser by the site its ad shows, the same way the stores' pages do, and count every ad on every search. A voucher or cashback site on a store's name is usually an affiliate, paid when a sale is credited to it.
How a sale gets credited explains why that matters, and voucher site and PPC affiliate say what each is.
The stores
Where the most advertisers showed.Most advertisers
The 25 stores with the most advertisers on their searches this week.
- IKRUSHikrush.com48 advertisers0 voucher sites · 31 searches
- Belstaffbelstaff.com46 advertisers0 voucher sites · 26 searches
- Roco Clothingrococlothing.co.uk44 advertisers0 voucher sites · 24 searches
- Baukjenbaukjen.com42 advertisers0 voucher sites · 28 searches
- WoolOverswoolovers.com41 advertisers1 voucher site · 23 searches
- Weird Fishweirdfish.co.uk41 advertisers0 voucher sites · 22 searches
- QUIKSILVERquiksilver.fr40 advertisers3 voucher sites · 23 searches
- Costwaycostway.co.uk40 advertisers1 voucher site · 23 searches
- Craghopperscraghoppers.com40 advertisers1 voucher site · 27 searches
- Abigail Ahernabigailahern.com40 advertisers0 voucher sites · 25 searches
- Brakeburnbrakeburn.com39 advertisers0 voucher sites · 31 searches
- Missy Empiremissyempire.com39 advertisers0 voucher sites · 25 searches
- Murcimurci.co.uk39 advertisers0 voucher sites · 24 searches
- MyNextBikemynextbike.co.uk38 advertisers3 voucher sites · 28 searches
- CUPSHEcupshe.com38 advertisers2 voucher sites · 24 searches
- Rebellious Fashionrebelliousfashion.com38 advertisers0 voucher sites · 29 searches
- Gemondogemondo.com37 advertisers5 voucher sites · 23 searches
- Beauty Scentbeauty-scent.co.uk37 advertisers0 voucher sites · 25 searches
- Halcyon Dayshalcyondays.co.uk37 advertisers0 voucher sites · 27 searches
- SikSilksiksilk.com36 advertisers1 voucher site · 23 searches
- Coopers of Stortfordcoopersofstortford.co.uk35 advertisers2 voucher sites · 24 searches
- Everest Bedseverestbeds.co.uk35 advertisers2 voucher sites · 25 searches
- Vitabioticsvitabiotics.com35 advertisers2 voucher sites · 28 searches
- Circle Fashioncircle-fashion.com35 advertisers1 voucher site · 27 searches
- Jules Bjulesb.co.uk35 advertisers1 voucher site · 27 searches
Most new since last week
Advertisers on a store's searches this week that weren't on them the week before.
We hold no searches from the week before, so there's nothing to compare with.
Others showed, the store's own ad didn't
426 stores of 1,281 had another advertiser on their searches and no ad of their own seen all week. The first 10:
- Baukjenbaukjen.com42 advertisers0 voucher sites · 28 searches
- QUIKSILVERquiksilver.fr40 advertisers3 voucher sites · 23 searches
- Craghopperscraghoppers.com40 advertisers1 voucher site · 27 searches
- Brakeburnbrakeburn.com39 advertisers0 voucher sites · 31 searches
- Missy Empiremissyempire.com39 advertisers0 voucher sites · 25 searches
- Murcimurci.co.uk39 advertisers0 voucher sites · 24 searches
- CUPSHEcupshe.com38 advertisers2 voucher sites · 24 searches
- Rebellious Fashionrebelliousfashion.com38 advertisers0 voucher sites · 29 searches
- Halcyon Dayshalcyondays.co.uk37 advertisers0 voucher sites · 27 searches
- Coopers of Stortfordcoopersofstortford.co.uk35 advertisers2 voucher sites · 24 searches
We rank only the stores on our schedule with at least 6 searches that week, so a store someone checked once isn't singled out. An advertiser counts once per store, however many of its searches it showed on, exactly as the store's own page counts it.
Others showing while the store's own ad isn't seen is when whether to bid on your own brand is worth asking. Who is bidding on your brand shows how to find out who they are.
Out of hours
Advertisers seen only while the office is shut.- Seen only out of hours
- 16%11,450 of 73,842 advertisers on a store's searches
- Stores with one
- 3,301
- When we searched
- 93,5759,586 in office hours, 83,989 out of hours
Office hours are 09:00 to 18:00 London time, Monday to Friday. An advertiser counts here when it showed at least twice out of hours and never in office hours, on a search we also ran at least twice in office hours. The stores' pages mark the same advertisers.
An ad schedule can keep ads to evenings and weekends, when fewer people are looking. Out of hours explains what the pattern can and can't tell you.
Ads showing a store's address
From Ads Transparency, that week.- Stores looked up
- 31
- Another advertiser's search ads showed the address
- 90%28 of 31 stores
Google's Ads Transparency Center lists the advertisers that showed ads with a web address. When someone other than the store has search ads showing the store's address, a person searching can take the ad for the store's own.
Ads Transparency Center shows how to look one up yourself, and Looks like yours goes through what those ads look like.
Codes
How widely stores' codes were listed.- Stores checked
- 31
- Codes listed somewhere
- 97%30 of 31 stores
| Listed on | Stores |
|---|---|
| 1 of 15 providers | 3 stores |
| 2 of 15 providers | 1 store |
| 3 of 15 providers | 2 stores |
| 4 of 15 providers | 5 stores |
| 5 of 15 providers | 3 stores |
| 6 of 15 providers | 4 stores |
| 7 of 15 providers | 5 stores |
| 8 of 15 providers | 1 store |
| 9 of 15 providers | 5 stores |
| 10 of 15 providers | 1 store |
We ask 15 coupon extensions and code sites which codes they list for each store, and count where each store's codes turn up. We never show a code here, only counts.
A code listed on many providers has usually travelled beyond the people it was given to. Find where your codes are listed, and what a coupon extension is.
How we count
Definitions, version 2.- The searches. Google UK from UK addresses, on our schedule (from every hour to once a day, by store) and whenever someone checks a store. A workspace's own keywords never count here.
- The week. Monday 00:00 to Sunday 23:59 London time. On Monday at 03:00 we work out the week just ended and keep it as it was, so a past week's page never changes.
- The names. We name stores, never advertisers. Every store named links to its page, where you can see the searches behind its count.
- Reading it. An ad on a store's name is something to look into, not a finding. Aware, not accusing and reading the live check say how we read them.