Write your paid-search rules in a minute.Write your paid-search rules in a minute.

Type your brand's name to fill the clauses in.

1. Our brand terms

   In these rules, “our brand terms” means our brand names and our web addresses, and any misspelling, abbreviation, spacing, hyphenation or other variant of them, in any language. They apply to paid search on any search engine and its partner networks, Google and Microsoft Advertising included, and any other paid placement shown on a search.

2. Bidding on our brand

   You must not bid on our brand terms, or let your ads appear on searches for them, whatever the keyword or match type that shows the ad. That includes broad and phrase match keywords that reach our brand terms through related searches or close variants.

3. Our brand with other words

   You must not bid on, or appear on, searches that combine our brand terms with other words, including “discount code”, “voucher”, “voucher code”, “promo code”, “coupon”, “offer”, “deal” and “sale”.

4. Negative keywords

   You must add our brand terms as negative keywords, in phrase and exact match, to every paid-search campaign that could show on them, and keep them there. Negative keywords don't reach close variants, so add the misspellings and spacings too. When we ask, you'll show us your negative keyword lists.

5. Direct linking

   Your paid-search ads must not link straight to our website. They must go to a page of your own first.

6. Our web address in your ads

   You must not show our web address, or one that looks like it, as the display address of your ads.

7. Our names in your ad text

   You must not use our brand names or trade marks in the text of your ads: headlines, descriptions, sitelinks and every other asset.

8. Who these rules cover

   These rules bind everyone you work with or through: sub-affiliates, sub-networks, agencies and technology partners. Their activity counts as yours.

9. When and where

   These rules apply at every hour of the day, every day of the week, on every device and in every country where our programme runs.

10. Evidence

    A screenshot of a search results page showing the search, the ad, and the date, time, place and device it was seen on is enough for us to act on. So are records from tools that run searches for us.

11. What happens

    Commission isn't payable on sales that come from paid-search activity against these rules. We may decline those sales, and we may remove you from the programme.

12. Questions

    If you're not sure whether something is allowed, ask us in writing before you run it.