Brand protection · UK
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Observations, not verdicts
Free tool · Negative keywords

Google's negative keywords don't reach close variants, so a misspelling nobody added can still show an ad. Type your brand and get the list to ask your partners for.

Match types
Phrase, exact, broad
Formats
Google Ads, CSV
Sent anywhere
Nothing
Price
Free
Your brandSkip to the list ↓

One per line. Add the spaced form too if people type it (“Your Brand” as well as “Yourbrand”).

One per line: yourbrand.example

Match types

Nothing you type here leaves your browser.

Your negatives

0 keywords · 0 lines

Type your brand's name to build the list.

In Google Ads' notation: “quotes” for phrase match, [brackets] for exact, nothing for broad. Paste the lines into a negative keyword list or a campaign's negative keywords.

How to use the list

Ask for it, then check it.
  • 1 / 04

    Put it in your terms

    Say that your brand terms must be negative keywords on every paid-search campaign, and attach this list. The terms builder writes the clause.

  • 2 / 04

    Phrase match does most of the work

    A phrase match negative on your brand already blocks “yourbrand discount code”. The spellings and spacings catch what it doesn't, because negatives don't stretch to close variants.

  • 3 / 04

    Ask to see it

    When a partner's ad shows on your brand, ask for their negative keyword list and compare it with this one. A missing spelling is a specific question to ask.

  • 4 / 04

    Then check the searches

    A list is a promise; the results page is what happened. Check your brand to see who appeared on its searches this week.

Guides

Step by step, with Google's own reports and forms
  1. Why “your brand + discount code” searches matterWhy searches for your name with “discount code”, “voucher code” or “promo code” are their own auctions, who advertises on them, and how to count them.
  2. Paid-search rules for affiliates: the clauses to writeThe paid-search clauses a programme's terms need, why “bid on or appear on” matters, how Google's matching shapes the wording, and how to roll it out.
  3. Negative keywords for affiliates: the list to ask forWhich brand negatives to ask affiliates for, how each negative match type works, where they sit in Google Ads, and the gaps they leave that you have to cover.